Coffee Industry Threatened By Energy And Sports Drinks: US Coffee Drinking Trends

The strength of the coffee market among young adults is threatened by the increasing market share of sports and energy drinks among that group, the latest National Coffee Association (NCA) annual consumer survey said on Saturday. Coffee consumption currently skews toward older consumers and is less popular among those under 24. Among the 18 to 39 age group, about 20 percent indicated they consumed at least one sports drink or energy shot within the past day, according to the survey, which sample...